A Practical Marketing Plan

Selling the book is
not a computer problem.

It is a small set of simple, mostly free steps done in the right order. Here is the whole thing — no jargon, nothing hidden, and yours to keep.

Read this part first

The months on the older PCs taught you a lot — keep that. But for selling your ebook, none of it is needed. There is no model, no graphics card, no special processor anywhere in this plan.

Selling a book does not run on a machine. It runs on the internet — a page people can reach, a way for them to pay you, and a way to stay in touch with people who aren't ready yet. Almost all of it is free. The only thing your computer needs to do is open a web browser.

So set the AI experiments aside completely for this. They are a separate hobby. The plan below is the actual path to money.

The three routes

Start at the bottom.
Earn your way up.

01
The Free Way
Cost: R0  ·  Start here. Do not skip it.

This is most of what matters. It is all sweat and no spend — it works, but only if you actually show up.

What we build

  • One page that sells the book. Not 6,000 pages. One. It says what the book is, who it is for, what they get, and has a clear "Buy" button. Built on a domain you already own.
  • A "free chapter" email box on that same page. People give their email to get the first chapter free. This list is the single most valuable thing you will own — it lets you sell to the same people again and again, for years, at no cost.
  • Your 30–50 strongest articles, gathered onto that one site. Each one quietly points to the book at the end. People who find an article then see the book. Right now that traffic leaks away to nothing.

How you get people to it (the free way)

  • Be useful where your readers already are. Two or three Facebook groups, forums, or subreddits about your topic. Answer real questions properly. The book sits in your profile or signature — never pasted as spam.
  • Answer questions on Quora in your topic. A handful of genuinely good answers can send a slow trickle of the right readers for years.
The honest truth of this route: it is slow, and it only works if you turn up like a helpful person, not a machine posting at people. But it costs nothing and it is real.
02
The Modest Way
Cost: ~R200–R2,000/mo  ·  Only after a free sale

Everything above, plus a little money to push more of the right people toward what is already working.

What changes

  • A tiny Facebook ad budget — R50 to R100 a day. It does not point at the "Buy" button. It points at the free-chapter signup. Get the cheap email first; sell over the following weeks.
  • A short automatic email series (5–7 messages). Deliver the free chapter, build a little trust, then a soft offer, then a firmer one, then a last call. This is where most ebook money is actually made — the emails sell, not the page.
  • List the book on Amazon (KDP) and/or a marketplace like Payhip. A discovery channel you don't have to drive yourself.
  • A cheap tool to find which of your existing articles are almost ranking — and improve only those few.
The logic of this route: never pay to publish more. Pay to push traffic into the email list, and let the emails do the repeat selling on their own.
03
The Ambitious Way
Cost: R10,000+/mo  ·  A "someday", not a "now"

A real business, not a side project. Only sensible once the cheap version has proven the book genuinely sells.

What it looks like

  • A full funnel: free chapter → automatic emails → a small R50 offer → the main ebook → something bigger after it (a course, a bundle, coaching).
  • Steady paid advertising across Facebook and Google, with the cost-per-sale tracked, so spending grows only because the numbers work.
  • Other people selling it for you for a share of each sale, plus short videos that feed new readers into the email list.
The rule for this route: you do not fund a big machine for an unproven book. This conversation only happens after Route 1 has produced real sales.

The order this happens in

This sequence matters more than any single step. Doing it out of order is how money gets wasted.

1
Build the free version

One selling page, the free-chapter email box, the best articles gathered in, a working Buy button. No spending.

2
Sharpen the offer

Make absolutely clear who this book is for and why they'd pay. A weak offer can't be fixed by spending money on it.

3
Get one real sale, for free

Through being useful in communities. One genuine stranger paying is the proof that everything else is worth it.

4
Only then, spend small

Move to Route 2 and do more of exactly what produced that first sale. Never the other way around.

Exactly how to start — step by step

What it takes to get
that one page live.

The four pieces you need

That's all there is. Four parts, three of them free, none of them living on your computer.

A
A domain name (your address on the internet)

Something like yourbookname.co.za. People type it in and land on your page. If you already have a domain registered, you're done with this step — we just use the one you have.

Cost: ~R80–R150 per year

Needs from you: the login to wherever the domain is registered (for example domains.co.za), so it can be pointed at the page.

B
A place to put the page (the hosting)

The page itself is a single, simple web page — no database, nothing to maintain, nothing that can break or get hacked. It sits on Cloudflare Pages, which hosts this kind of page free, permanently. You upload the page once and it stays live. No monthly bill, ever.

Cost: R0 — genuinely free, forever

Needs from you: a free Cloudflare account (just an email and password). If you already have one, even better.

C
A way to collect emails (the free-chapter box)

A signup box on the page where people enter their email to get the first chapter free. This is handled by MailerLite, free for up to about 1,000 people on the list. Their emails are saved automatically — you don't touch anything technical.

Cost: R0 until ~1,000 subscribers

Needs from you: a free MailerLite account (email and password).

D
A way to take payment (the Buy button)

A "Buy" button that takes the customer's money and gives them the ebook file automatically. Payhip does this with no monthly fee — it just keeps a small percentage of each sale. For local buyers paying in rand, PayFast is the alternative. Either way, the money goes into your bank account.

Cost: R0 monthly — a small cut per sale only

Needs from you — and only you can do this: your ID and your bank details. Payment companies are legally required to verify the person being paid. This is the one part nobody can do on your behalf.

What it actually costs to run — per year
The page hosting (Cloudflare Pages)R0
Email collection (MailerLite, under 1,000 people)R0
Payment button (Payhip — only a cut per sale)R0
Domain name renewal (the only fixed cost)~R80–R150
Total to keep everything alive for a year≈ R100

In plain terms: roughly the price of a loaf of bread a month keeps the whole thing running — and most of that is just the domain you may already be paying for anyway.

If you'd rather not wrestle with the technical side

I'll set the whole page up for you —
free of charge.

The page, the hosting, the email box, the Buy button — built, connected, and put live for you. It ends up entirely in your name and your control: your domain, your accounts, your bank, your list. You're handed the keys. No catch, no fee, not dependent on me afterward.

wentzel.dev@gmail.com

Just email that address. The only thing I can't do for you is the payment account — that legally needs your own ID and bank details — but I'll walk you through that part too.

The part most people won't tell you

Three honest things.

The book is the bottleneck — not the marketing.

One ebook plus 6,000 articles is not the same as one ebook plus a reason to buy. Before anything else: is the book genuinely good, and is there a specific person who would happily pay for it? If that is shaky, no page and no advert fixes it — you'd just be paying to show a weak offer to more people.

The 6,000 articles are not an asset to push — they are a pile to mine.

The plan is not "send people to 6,000 pages." It is "find the 30–50 that actually get visitors, make those genuinely good, point them at the book, and quietly ignore the rest." Volume here works against you with modern search, not for you. Keep the work — use the best of it.

Stay free until the book sells even once.

With a one-off R2,500 and people depending on the outcome, spending on advertising before a single free sale is the wrong risk. Prove it works for nothing first. Then, and only then, spend a little to do more of it.

"Anyone can offer to build you a website. The plan above is the part that actually decides whether the book sells — and it's yours, in your name, whoever builds it."

Free first  ·  Prove a sale  ·  Then, and only then, spend